The Figures on Persistent Contact

Automated follow up is hugely important for loan officers and realtors, and there are several strong statistics to back that up. Here is a selection of recent figures that show the importance of follow ups:

  • 2% of sales are made on the first contact.
  • 3% of sales are made on the second contact.
  • 5% of sales are made on the third contact.
  • 10% of sales are made on the fourth contact.
  • 80% of sales are made on the fifth to twelfth contact.

The last figure alone shows how crucial persistent contact is for loan officers and realtors. A huge majority of sales are made after at least five follow ups with the prospective client. What’s more, figures show that many sales people don’t follow up and tap into this potential:

  • 48% of sales people never follow up with a prospect.
  • 25% of sales people make a second contact and stop.
  • 12% of sales people only make three contacts and stop.
  • 10% of sales people make more than three contacts.


How We Can Help You Succeed

By working with Envertex Realty, you can make sure you have the tools you need to follow up on all your leads and to close more sales and loans.

Here are four examples of what we can do:

1. Help you choose (and implement) the right solution for managing your database of contacts, and/or implementing mortgage or real estate customer relationship management systems.

2. Clean up and categorize your contacts – including segmentation between previous clients, hot leads, new prospects and more.

3. Work with you to create an effective, nurturing communication plan including auto-responses functions for new leads, birthday reminders, market news and more.

4. Automate your notification process.

No matter what you need, we provide specialist marketing expertise and systems integration to benefit any mortgage company. For a free consultation, call us at 1-877-872-6469 and we can get you on the right track today!