crowdfundingA crowd-funding website is a great and innovative way of fundraising in the digital age. Even though each fundraising website has a unique spin to it, they all have the same objective: Bringing those who can finance to those who are fundraising. Fundraising campaigns can be easily directed to one safe website page and that money goes directly to your organization. Many fundraising websites allow individuals to set up a fundraising page on behalf of a charity or non-profit organization. This allows your supporters to create a tangential page to send to all of their friends and colleagues to donate as well! And the best part, it all goes into your master campaign! It’s the social way to fundraise!

Crowd-funding websites will work best for you when you use it for a specific campaign. Depending on your campaign, you may even want to use a different crowd-funding website. For example, some sites are better for funding a specific, tangible product. If you are trying to fund a video or commercial a crowd-funding website like Kickstarter would be a great place to start. Similarly, EventBrite is a great crowd-funding website to use for funding an event that you are hosting. There are also crowd-funding websites like CauseVox that are great for non-profits and can be used for a wide variety of fundraising campaigns.

What NOT to do with Crowd-funding websites!

Many people think that crowd-funding websites are like magical boxes that fill up with money. And even those crowd-funding websites can fill up your account, you can’t set one up and then leave and still expect it to fill up with donations! Once you set up a crowd-funding website, you must gain excitement towards your crowd-funding website by using your current supporters. The best way to find a crowd-funding website that will work best for you is by looking at the different unique twists each one offers. Like we talked about earlier, each specific website will lead you in a slightly different website.

Which Crowd-Funding is Best for your Fundraiser?

1. Easy
Is it going to be easy to set up and manage your page? What technical skills do you need to know or learn to make your page look good? Do you have the skills to run a successful campaign using this platform?

2. Lookcrowdfunding3 What can your fundraising page look like? Will it attract your donors? Is it easy to edit and change your fundraising page to make it stand out? What do you need to make your page? Video content or photos?

3. Cost
What is the cost associated with the fundraising website? Do you pay for setting up your page? Is there a fee to use a credit card? Is there a weekly or monthly fee?

4. Paying
Will the methods and payment processing be easy and convenient for your donors to use? Do they take credit cards? E-checks? What is the processing time between when the donations is made and when you receive the money to your account?

6. Social Networking
5. Traction
What kinds of groups are setting up and receiving donations on this platform? Is it geared towards making a product? Are other non-profit organizations successfully raising money using this platform?

How can you spread the word about your fundraiser? After someone donates, does the website allow for the donor to share that they made a donation to your fundraiser on all of their social media accounts?

Three Final Tips to Use Crowd-Funding Websites for Your Campaign

1. Start With Your Current Donors
It is so important to start your campaign with those who are already in your network. Tell everyone involved with your campaign about your new fundraising tool. Starting with your donors and continuing to every person you know: supporters, volunteers, staff, family, friends, board members, and anyone else you can think of informing! Send everyone an email letting them know you just set up a crowd-funding website so that you can start building traction towards your website.
2. Create an Emotional and Compelling Page
When you are setting up your page, make sure that you are telling a compelling, emotional story about why they should donate to your fundraiser. If you can, make sure you include photos or videos to tell the story.
3. Publicize
Make sure you can get the word out about your crowd-funding campaign! Put it nice and big on your home page! Link your facebook pages and twitter accounts to your campaign continuously! Talk to your local media connections and suggest different stories for them to link back to your crowd-funding website. Get everyone talking about it and spreading the word by allowing them opportunities to share that they donated to their friends and family using social media and emails!

Need more help with your crowd funding adventure? Give Envertex a call! We’re glad to help!

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