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What SEO Means For Mortgage Brokers

We get many calls from mortgage brokers who are looking to build their online brand, and a very common question is: “Do you do SEO?” We’re always tempted to say “no” to avoid building unrealistic expectations. After all, there are many misunderstandings in the market on SEO and many activities being done under the […]

Bringing Mortgage Professionals Services They Need

Despite a big improvement in technology over the past decade, few small and mid-sized mortgage companies have fully realized its benefits. Businesses have been built piece by piece over time, and marketing and customer relationship management tools tend not to function as a single system.

As some brokers will admit, they lack the expertise and […]

See Why Persistent Contact Matters

The Figures on Persistent Contact

Automated follow up is hugely important for loan officers and realtors, and there are several strong statistics to back that up. Here is a selection of recent figures that show the importance of follow ups:

2% of sales are made on the first contact.
3% of sales are made on the second […]

Being Smart with Social Media – Part 2

Not every business is the same. Not every business can use the same techniques and programs to get their company ahead of the pack. One huge aspect that social media gets you is direct contact with your consumers. LISTEN to them!

Being Smart with Social Media – Part 1

When it comes to social media, businesses are constantly being weighed down with questions like “Where do I start?” or “What do I do first?”. But what is the even harder question... “How do I learn how to do what I need to do, if I don't even know what I'm supposed to be doing?” It's important to remember the way each company uses social media is going to be different because each company is different.

4 Simple Ways to Keep Your Consumers Engaged

Social media works best in simplicity. You don't need paragraphs or pages telling consumers about what makes your company the best... In fact, the exact opposite seems to work best for online marketing! Notice that twitter only allows you to post 140 characters! (That is less than just this section of the post!) You don't even need to post every hour! One to two posts a day will actually keep your consumers engaged the most!

Too busy for Social Media?

Nowadays, you even have to know how to #hashtag #everything... No matter how #silly it seems to be, #hashtaging has changed posting and has brought in a whole new way to reach clients.
June 24th, 2014|Social Media|0 Comments|

Organizing CRM Data

Based on your goals, develop a detailed list of questions that need an answer. These questions can be as simple as what form of communication fits best with this client?

Beat your Competitors in Internet Searches

How do you grow businesses? You know people, you connect with people, you connect people to each other. The same thing goes for your online accounts. Your business needs to connect.

Building a Relationship with your CRM

Just like building a business, building a working relationship with your CRM isn't going to happen immediately.