Is Twitter a part of your mortgage business’ social media marketing strategy? If not, you may want to consider what it has to offer with its latest trends in real-time marketing and its accessibility on multi-device platforms.

What is Twitter?

Twitter is a microblogging communication tool that allows you to send out short messages (tweets) up to 140 characters long to people who follow you. Your tweets can include a variety of content ranging from photos, vidoes, blog posts, website pages, etc.

twitter image

Tip #1: Present your Brand

Your Twitter account and profile is an opportunity to tell your business story to the Twitter world so it’s important for it to be consistent with your other online presences such as your website, Facebook, Linkedin, Google +, etc.
Be mindful of how you go about choosing your username as it represents your brand. It appears next to all your tweets and it’s virtually how people identify you.

Your Profile Image

Two images represent your mortgage business identity on Twitter. It’s important that these images reflect your business narrative. Your profile photo will appear next to every tweet you send. Perhaps your company logo for your profile photo might be something to consider. Your profile header- similar to the Facebook cover photo- on the other hand is a great space for you to tell your business story.

Tip #2: Establish a Strong Foundation

Make sure you complete your Twitter account as each features allows for you to provide more details about your mortgage business narrative. Under your Profile in your account settings, you’ll especially want to focus on Location, Website and your Bio. For your Location, provide enough information so you’re readily locatable. Share your web address with the Twitter world so your clients can look you up for additional information. As for your Bio, talk about the benefits you offer versus a mission statement.

Tip #3: Follow People

Following people is a great way to read what others share. To follow a user, find their profile and select Follow. Keep in mind that the Twitter experience is largely defined by whom you follow, not who follows you. For your mortgage business, follow your clients, business partners, your competitors, mortgage professional organizations and vendors to start…

Tip #4: Start Talking

Twitter is a fast-paced social media site that different from other social media sites. There are 4 different types of Twitter messages:
Tweet: a message that is set to all your followers

  • Reply: your response to a message received which shows up in your tweet stream visible to all your followers and the person who replied.
  • Mention: a message you’ve sent that mentions another individual.
  • Direct message (DM): a private message sent to another individual who must be someone that follows you.
  • Retweet (RT): a message sent by another individual that you then decide to share with your followers.

After nailing the 4 different types of tweets, you should start thinking about how to market your mortgage business on Twitter. You want to learn your target audience and promote not only what they want to hear but tie their interests to your mortgage business agenda. Consider focusing on the benefits your services offer your clients and start experimenting with times when people are most engaged.
While having a Twitter account to promote your mortgage business is a prudent decision, you’ll want to optimize your efforts by integrating it into your overall mortgage business presence. Make sure you add your Twitter account information to your current website or blog. Note that Twitter provides a Follow button that you can add to your website or blog. You can also move your Twitter threads to your site by embedding a tweet, which allows people who visit your site to jump into your Twitter convo.

Tip # 5: Hashtag to Reach a Wider Audience

Twitter doesn’t have to be limited to the people you follow. By hashtagging to identify a common theme, your tweets reach a wider audience. You can create a hashtag specific to your mortgage business and use it in your marketing strategy to allow people to find you and see the conversations surrounding your mortgage business.
Now that you’re aware of how to market your mortgage business on Twitter, let us know what you think or if you have any questions, call us at (949)390-7071!