facebook 3Think Facebook is for kids? Think again. With so many mortgage professionals using Facebook to market, we’re finding just how successful they are in using this very powerful tool.

Why should you use Facebook as a marketing tool?

Aside from using Facebook to gain new leads, as a mortgage professional, you can stay in touch with current clients and promote new services. You can also use Facebook to create PR that is specific to your mortgage business.

How do you do this?

First, you must have an understanding of the various tools Facebook has to offer to be successful in marketing your mortgage business. In this article we will focus on Facebook Pages in particular…

Use Facebook Pages to create your own free mortgage business page and identity for a more robust brand. Invite your current and potential clients to become fans of your page and by doing so this will allow them to follow you and receive updates posted to your page. Keep in mind that every time someone becomes a fan of your page, all their friends will be notified through their feeds, possibly attracting other followers to your page.

Use your Facebook Page to share company information. Post photos, videos, messages and applications to this activity is broadcasted into your fans’ feeds.
When creating your Facebook Page, you’ll want to establish your local mortgage business by selecting the “Local Business” option to start. This will give you an opportunity to complete your mortgage business’ information which will then be organized like all other Local Business pages on Facebook. Need help getting started? Call us at (949) 390-7071 for a free consultation!