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Bringing Mortgage Professionals Services They Need

Despite a big improvement in technology over the past decade, few small and mid-sized mortgage companies have fully realized its benefits. Businesses have been built piece by piece over time, and marketing and customer relationship management tools tend not to function as a single system.

As some brokers will admit, they lack the expertise and […]

Where to place your Ads – Online Advertising Strategy

 

As the Industrial Revolution greatly impacted economies of scale in core leading countries, it also created more competition between producing industries and more selection for consumers  to choose from.  As the speed of goods and services were being produced at a faster rate technological advancements with social devices developed over time.  Overtime sales production […]

Do the 4 Step – the Inbound Marketing Dance

Seeking to Market Your Business Online? 

The latest technique for utilizing the internet as an online platform is through Inbound Marketing.  Inbound marketing attracts potential clients and turns them into customers wanting your business.   Inbound marketing begins with aligning your content you publish with your customer’s interests and engage prospects.  According to HubSpot an online […]

Online Marketing 101 – Start Here

Online marketing can be an exciting asset to modern companies. A business can expect to see measurable gains in profit through the use of online marketing. This online form of marketing offers many advancements over its print, radio, and television forerunners. Online marketing is very cost-effective and can be tailored to reach specific demographics […]

2014 Trends for Online Marketing

A new report from EMARKETER, says that the US retail industry will spend $9.42 billion this year on paid digital media alone. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate.

1. Mobile Connected Devices Creating New Social 
Community.

There is expected to be 24 BILLION CONNECTED […]

Demolish the Competition in 2014

To segment an email lists and personalize the content will result in more qualified leads. “Integrated inbound marketing” will continue to be the key to success combining content, SEO, social, email, and marketing analytics. The ultimate recognition that the consumers have all the power — over their time, their attention, their decision-making and buyer path, and, increasingly, what a company offers to sell. Consumers (“with all the power”) will research and buy across many channels and screens. Thus, all marketing channels need to work together to match that behavior. IT must connect with Marketing to assess ROI so adjustments can be made.