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Bringing Mortgage Professionals Services They Need

Despite a big improvement in technology over the past decade, few small and mid-sized mortgage companies have fully realized its benefits. Businesses have been built piece by piece over time, and marketing and customer relationship management tools tend not to function as a single system.

As some brokers will admit, they lack the expertise and […]

10 Reasons to Update your Website

Online marketing has evolved to be a competitive industry. In this technological era, examining user engagement with a website and determining which variables are considered to be successful can be difficult.  Below are 10 simple ways to determine if your website can stay ahead of your competition in 2014.

MOBILITY-Is your website compatible with smart […]

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    Is your Drip Marketing Working – 6 Metrics You Need To Track

Is your Drip Marketing Working – 6 Metrics You Need To Track

Everyone is trying to figure out how to do email marketing, and more importantly to it right! It’s free, no more postage stamps to keep you on your client’s minds. What’s better than that? But how exactly do you know if what you’re doing is actually working?

In order to figure out what to do, […]

March 13th, 2014|Email, Reporting|0 Comments|

Do the 4 Step – the Inbound Marketing Dance

Seeking to Market Your Business Online? 

The latest technique for utilizing the internet as an online platform is through Inbound Marketing.  Inbound marketing attracts potential clients and turns them into customers wanting your business.   Inbound marketing begins with aligning your content you publish with your customer’s interests and engage prospects.  According to HubSpot an online […]

Online Marketing 101 – Start Here

Online marketing can be an exciting asset to modern companies. A business can expect to see measurable gains in profit through the use of online marketing. This online form of marketing offers many advancements over its print, radio, and television forerunners. Online marketing is very cost-effective and can be tailored to reach specific demographics […]

2014 Trends for Online Marketing

A new report from EMARKETER, says that the US retail industry will spend $9.42 billion this year on paid digital media alone. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate.

1. Mobile Connected Devices Creating New Social 
Community.

There is expected to be 24 BILLION CONNECTED […]

3 Ways Competitors are Beating You in Search

by Mike Hatcher
I’m not very good at gambling, but I enjoy watching others who are very good. I love watching them win big. They make it look simple and no big deal but there is definitely an art and science about knowing when to go “all in” and when to fold. One of the […]

Demolish the Competition in 2014

To segment an email lists and personalize the content will result in more qualified leads. “Integrated inbound marketing” will continue to be the key to success combining content, SEO, social, email, and marketing analytics. The ultimate recognition that the consumers have all the power — over their time, their attention, their decision-making and buyer path, and, increasingly, what a company offers to sell. Consumers (“with all the power”) will research and buy across many channels and screens. Thus, all marketing channels need to work together to match that behavior. IT must connect with Marketing to assess ROI so adjustments can be made.