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Bringing Mortgage Professionals Services They Need

Despite a big improvement in technology over the past decade, few small and mid-sized mortgage companies have fully realized its benefits. Businesses have been built piece by piece over time, and marketing and customer relationship management tools tend not to function as a single system.

As some brokers will admit, they lack the expertise and […]

Being Smart with Social Media – Part 2

Not every business is the same. Not every business can use the same techniques and programs to get their company ahead of the pack. One huge aspect that social media gets you is direct contact with your consumers. LISTEN to them!

Being Smart with Social Media – Part 1

When it comes to social media, businesses are constantly being weighed down with questions like “Where do I start?” or “What do I do first?”. But what is the even harder question... “How do I learn how to do what I need to do, if I don't even know what I'm supposed to be doing?” It's important to remember the way each company uses social media is going to be different because each company is different.

4 Simple Ways to Keep Your Consumers Engaged

Social media works best in simplicity. You don't need paragraphs or pages telling consumers about what makes your company the best... In fact, the exact opposite seems to work best for online marketing! Notice that twitter only allows you to post 140 characters! (That is less than just this section of the post!) You don't even need to post every hour! One to two posts a day will actually keep your consumers engaged the most!