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2014 Trends for Online Marketing

A new report from EMARKETER, says that the US retail industry will spend $9.42 billion this year on paid digital media alone. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate.

1. Mobile Connected Devices Creating New Social 
Community.

There is expected to be 24 BILLION CONNECTED […]

Best Practices for Client Communications

Here are best practices to implement for communicating with leads, clients and partners.

Use the Phone — Pick up the phone and call.  Email & Texting is good, but if a customer seems unsure about your firm’s abilities, a phone conversation a better way to close the gap.  Make sure you log the call in […]

Demolish the Competition in 2014

To segment an email lists and personalize the content will result in more qualified leads. “Integrated inbound marketing” will continue to be the key to success combining content, SEO, social, email, and marketing analytics. The ultimate recognition that the consumers have all the power — over their time, their attention, their decision-making and buyer path, and, increasingly, what a company offers to sell. Consumers (“with all the power”) will research and buy across many channels and screens. Thus, all marketing channels need to work together to match that behavior. IT must connect with Marketing to assess ROI so adjustments can be made.