So you want your own mortgage website? Before you dive in, you may want to consider the following 5 must-haves for your website that will leave your clients with a positive experience and improve your online presence!  Take a look at one of our sample sites below with all the right features…

Beacon Screenshot

1. A Logical Roadmap

Google ranking is important for your business so it’s important your website has good visual structure and SEO friendly content.

2. Clear Navigation

Make sure you have clear, easy-to-understand navigation so your users know exactly where to go when searching for say, About Us, Contact, and the FAQ section.

3. Call to Action

What’s the purpose of your site and what are people trying to get done? If you want users to come back to you, give them they want. Often times your clients are initially searching for a quote so make your goals clear and obvious with a Ready to Apply section that does the calculation for them.

4.) Social Media Integration

Twitter. Facebook, LinkedIn, etc. Social media is a critical part of marketing your business so make sure you’re promoting just how digitally savvy you are! When these platforms are integrated into your website it will also help boost your SEO and improve your digital footprint.

5.) Proper Hosting

There’s nothing worse than settling and it costing you every month to have technical assistance around the clock. No one wants to operate a slow running site or one that fails to load – it’s a total turn off. Beyond technical difficulties, with a poor host you’re likely to increase your bounce rate which can affect your rank in search engines. At Envertex, LLC, we know you’ll notice a difference in how we operate. Call us for a free consultation at (949) 390-7071 and let’s get your site up and running!